There is a world wide web facility which enables you to create an image of yourself or an icon to represent your establishment, it is a gravatar. If you follow the gravatar link then you may register your email address and associate with it an image. Many people now use this facility e.g. WordPress (the technology underlying this web site), Facebook, Twitter and many many others. So afterwards any websites that you register with may now automatically display your own image/avatar as it will recognise your email address and find your image/icon automatically - you need do no more! It's just a very simple way for people to recognise you and associate your image. It is entirely free and optional.